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Tierney & Partners went bananas – ouch! – in its campaign for the city zoo’s new monkey house.
In the spot, which bows today for the Philadelphia Zoo’s PECO Primate Reserve, a doe-eyed orangutan tours the City of Brotherly Love. She swings from the LOVE sculpture, cheers Rocky-style atop the art museum steps and chats with Mayor Ed Rendell.
A voiceover states: “The primates love Philadelphia, and Philadelphia will love the primates,” followed by the zoo’s tagline, “Come closer.”
The humorous ad has a tragic history.
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