The Moneymen

Financial officers are the unsung heroes of the marketing communications industry. While industry CEOs take center stage, their financial partners remain in the background, handling the unglamorous details of making multinational companies function. The industry now attracts the kind of worldly, sophisticated executives who can handle the challenges of newly complex, global, publicly held businesses. They must balance the growth imperatives of a consolidating industry while upholding the bottom-line results demanded by investors. There has been perhaps no better test of their skills than the challenges of the past year.