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The tug of war between teenagers and their money is the humorous theme behind Publicis & Hal Riney’s launch ads for financial Web site Doughnet.com.
The group creative directors on the campaign were Steve Luker, known for the Norwegian Cruise ads at Goodby, Silverstein & Partners, and Kevin Jones, who previously worked on Nike ads at Wieden & Kennedy.
Comprised of four TV spots, the national campaign broke last week on Fox, the WB and cable channels, said agency officials.
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