MONEY PLAYERS: Scouting the Endorsement Power of the Series' Big Names

Now that the artificial dust has settled over 1993’s World Series, which players will start turning up in commercials? Before the series began, Foote, Cone & Belding’s San Francisco office prepared one of its Advertisers’ Professional Scouting Reports to identify hot and cold prospects. Though John Kruk was on the losing team, the Phillies first baseman had a strong enough series to enhance his value: ‘Classic physique for Ultra Slim-Fast or any maker of loose-fitting jeans.’