Money Matters

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Arian, Lowe & Travis sees personal finance a little differently in a new print campaign for the Acorn Family of Funds.
The ads come right out and say what people secretly think: “Money changes everything.”
That point is illustrated in a series of ads, each of which features a simple graph. “Fig. L–How you furnish your home,” reads type for one graph. The y-axis runs from a single dollar sign to three. The x-axis begins with “dumpsters” and proceeds to “department stores” and “gifts from heads of state.”
Another ad, “Fig.


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