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Yet another ad medium may be in the offing.
EDS in Plano, Texas, has developed a way to show full-motion video advertising on Diebold ATM machines and launched a four-month pilot test program last week at 165 ATMs in 7-Eleven convenience stores in San Diego. If successful, the program could be implemented in over 6,000 ATMs nationwide, according to company executives.
ATM users will view 15-second ads on the terminal screen while waiting for their transaction to process.
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