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Delaware-based Wilmington Trust broke an $8 million campaign from Korey Kay & Partners last week, the second from the New York agency. New offbeat spots position the bank as a place that revels in fussing over its customers.
Three 30-second ads, in both vintage and modern settings, depict parents painstakingly taking care of their children to the point of obsessiveness. In “Pants,” a small child stands on a table while his mother puts on his pants.
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