Momentum Lands Bacardi Work | Adweek Momentum Lands Bacardi Work | Adweek
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Momentum Lands Bacardi Work

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Anheuser-Busch roster shop Momentum has created a TV spot for the launch of Bacardi Silver Raz, a raspberry-flavored extension of the Bacardi Silver malternative line. The commercial will run during late-night, sports and syndicated programming. The St. Louis agency also has created point-of-purchase materials for the effort. Bacardi Silver's tagline, "Your life just got more interesting," remains.