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NEW YORK American Express is expanding its relationship with roster shop Momentum, the event-marketing arm of McCann-Erickson WorldGroup, the agency and client confirmed.
The New York client today joined the Dixie Chicks, Mary J. Blige and Boyd Tinsley in Grand Central station to launch a new program called “Blue for Save the Music,” a partnership program with VH1’s Save the Music Foundation and the Amex Blue card. The program supports and promotes music education in U.S.
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