Molson's new ad brew

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Molson Breweries’ agreement last week to sell a 20% stake to Miller Brewing Co. gives the Canadian brewer access to the advertising, marketing and distribution apparatus of Miller, but so far there’s no sign that Miller will consolidate the Motson brands into its own stable of agencies, which include Backer Spielvogel Bates, Leo Burnett, Young & Rubicam and J. Walter Thompson.
Lintas:New York and Angotti, Thomas, Hedge/N.Y. are Molson’s domestic shops. ATH executives could not be reached, but Lintas:N.Y.




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