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BOSTON Mohegan Sun has selected four shops to advance in the review for the creative portion of the casino’s $25-30 million ad account.
They are: independent incumbent Cliff Freeman and Partners, Publicis Groupe-backed Bartle Bogle Hegarty and MDC Partners’ Kirshenbaum Bond + Partners, all in New York, and Interpublic Group’s Mullen in Wenham, Mass., a client representative said.
Berlin Cameron/Red Cell in New York said it pulled out of the competition. Grey, Publicis and Lowe, all in New York, did not advance, sources said.
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