Mohegan Sun Casino has placed its advertising account, held by MIntz & Hoke for nearly five years, into play.
"This is not a headhunting expedition to unload Mintz & Hoke," said Michael Bloom, senior vp of marketig for the Uncasville, Conn.-based client. "It's purely time. It's prudent business every four or five years to review your options and see what's out there in the marketplace."
Mintz & Hoke, Avon, Conn., has been invited to participate in the process beig overseen by Pile and Co., the Boston-based consulting firm. The agency is expected to take part in the review; its president, Chris Knopf, could not immediately be reached.
Bloom declined to disclose the budget. According to Competitive Media Reporting Mohegan Sun spent about $10 million on ads in each of the past two years.
The client looks to have a list of contenders by March 1; a decision is expected within the next two months, Bloom said. Mainly East Coast agencies with at least $100 million in ttal billings are being invited, he added.