Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Modernista! said it has been chosen to undertake a multimedia campaign for Hearts on Fire, a global diamond brand.
Work from the Boston-based independent is set to launch this fall and will include TV, print and radio executions, as well as a Web site redesign.
The client spent $15 million on ads last year, the agency said.
Both the agency’s Boston and Amsterdam, the Netherlands, offices will contribute to the effort.
“The opportunity to work with Hearts on Fire is particularly exciting as they are an ambitious brand in a highly desirable category,” said shop president Clift Jones.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in