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The “lateral” thinking displayed by Modernista! in its first campaign for MTV yielded best-of-show honors at the 41st-annual Francis W. Hatch Awards.
The competition, sponsored by the Boston Idea Group, recognizes creative excellence among New England agencies and clients. The show was held last Thursday at John Hancock Hall in Boston, attended by about 1,000 industry professionals.
Modernista!, the Boston shop formed in 2000 and competing in its first Hatch, scored the top prize for MTV outdoor and transit ads tagged “We’re watching.”
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