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NEW YORK In a competitive season marked by multiple high-profile basketball shoe campaigns, Converse will join the fray with an entry built around its new Loaded Weapon model starring five NBA rookies. The work is from Modernista! of Boston.
The latest ad features NBA players Chris Bosh (Toronto Raptors), Dwayne Wade (Miami Heat), Mike Sweetney (New York Knicks), Kirk Hinrich (Chicago Bulls) and Troy Bell (Memphis Grizzlies). The spot focuses on their transitions from being college heroes to leading hard-working lives as NBA players.
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