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DETROIT Independent agency Modernista! this week unveiled new work for General Motors’ Hummer that continues the brand’s “Like nothing else” tagline, but uses a different visual presentation.
A spot from the Boston agency focuses on both the H2 SUV and the new H2 Sport Utility Truck models and will continue airing during the Summer Olympics broadcasts on NBC.
This ad, titled “Evolution,” introduces the SUT by using a kaleidoscopic visual treatment that morphs various images to convey both the style and function of the Hummer vehicles.
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