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BOSTON Mike Wilmot has joined Modernista! as an account director on General Motors’ Hummer, the agency’s flagship client.
Wilmot said he was hired as a result of growth on the account and he is specifically tasked with, “managing the dealer side of the business.”
With Hummer dealers now numbering 150 nationwide, the time had come to create a position at the shop to address that constituency, said Matt Lindley, managing director of the Boston agency.
Wilmot parted with crosstown shop McCarthy Mambro Bertino in November.
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