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BOSTON General Motors’ Hummer will debut commercials via Modernista! touting the automaker’s new H3 midsize vehicle during ESPN’s National Football League draft telecast, the company said.
“H3 will appeal to a slightly younger and more diverse group of customers with a base price starting at $29,500 and a size that puts it in the heart of the midsize utility segment,” said Susan Docherty, Hummer general manager, in a statement. “Though more approachable, H3 is a serious off-road machine, just like its siblings the H1 and H2.”
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