Modernista! Gives Hummer a 'Nice Ride' to School

BOSTON Modernista! this week breaks new TV spots in its ongoing General Motors’ Hummer campaign, the agency said.

One 30-second offering, “Nice Ride,” depicts a boy being driven by his mom to the first day of school in a Hummer. The mother says, “First day. Nervous?” The boy nods “no,” and mom asks, “Want me to drop you off here so you can walk up?” The boy answers, “No, you can pull right up.” The boy gets out of the car, which hasn’t been shown to the audience yet.