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Modernista! management vowed last week that no layoffs will result from the Gap’s decision to use other resources for upcoming campaigns.
The shop, which employs approximately 40 people, will make no staff cuts and intends to fill several open positions, said Modernista! managing director Matt Lindley.
Lindley would not rule out future work for the client, but sources said the shop’s spring TV blitz for the Gap, initially set to debut in mid-March, has been shelved, and the client presently has no plans to work with Modernista! on upcoming assignments.
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