Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Modernista! last week emerged as a contender for the creative portion of Sauza’s estimated $15 million account, sources said.
The Boston agency is competing for the tequila brand against Goodby, Silverstein & Partners, San Francisco, Crispin Porter + Bogusky of Miami, and New York-based dRush, a unit of Deutsch and a roster shop of Sauza parent Allied Domecq, according to sources.
A decision is expected this week. Client marketing director Avery Schmeisser declined to confirm the contenders; agency executives declined comment.
Modernista! works for several national brands, including the Gap, General Motors’ Hummer, MTV, Rossignol and Roxio, though it does not have a spirits client on its roster.
Agency co-founders and creative directors Lance Jensen and Gary Koepke led the pitch for Sauza.
Creative incumbent Bates, New York, did not defend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in