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BOSTON — A new print campaign by Modernista! for new client Avon, New York, is breaking in March books of O, Cosmopolitan, Glamour, Redbook and People.
One execution features tennis phenoms Venus and Serena Williams and introduces Brilliant Moisture Lipstick. Copy on the ad reads, “Let’s talk about lips as bold as you are” and shows the Williams sisters applying lipstick in front of a mirror. Additional copy reads, “Let’s talk about the first lipstick to condition and moisturize your lips all day long without sacrificing powerful color and intense shine.”
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