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NEW YORK Independent Boston boutique Modernista! has become the second agency to pull out of Virgin Mobile USA’s estimated $50 million creative and media planning review, sources said. Last week, WPP’s Berlin Cameron/Red Cell in New York withdrew.
The move comes as the Warren, N.J.-based client readies for this week’s final presentations from such agencies as incumbent Leagas Delaney in San Francisco, and Publicis Groupe’s Fallon in New York and Minneapolis.
A client representative declined to comment on any aspect of the review.
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