Modernista! Adds Arnold's Hano for TIAA-CREF

BOSTON Kirsten Hano’s most recent experience was on financial-services client Fidelity Investments. But it was her experience working on blue-chip brands such as Quaker Oats, Kraft, Procter & Gamble and Gillette that appealed to Modernista! management, who recently hired her to lead the $20 million TIAA-CREF account.

“She’s got a proven track record of building big brands, working with large organizations and simplifying problems,” said Clift Jones, president of the Boston independent. “She’s also an incredibly responsible person and … an incredibly appealing person on a lot of levels.”

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