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Remember the days when a reluctant child was literally forced to eat spinach or green beans for dinner?
The folks atParadigm/Lord + Lasker’s do. In fact, that bit of childhood trauma is the basis for theTampa, Fla., shop’s new television campaignfor Knology, a telecom service provider.
Broadcast ads in the $1 million “Freedom of choice” campaign, which broke last week, include two 30-second spots titled “Eat Your Food” and “Baby.”
The first ad shows a5-year-old refusing to eat his dinner.
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