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Lance Jensen and Gary Koepke launched Modernista! in January 2000 with no employees or clients, 5,000 square feet of office space in Boston’s Chinatown and a funky name. Now the shop has 40 employees working with a client list that includes General Motors’ Hummer, MTV, Avon, Converse and The Travel Channel. But scoring the Gap has been the upstart’s biggest coup. “[The Gap business] gives us a chance to work with extremely talented marketers and gets our work noticed on an international scale,” says Jen sen.
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