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NEW YORK Peter Rivera, vice president and executive creative director of Modem Media in San Francisco, said he is leaving the i-shop after six years to join America Online as design director.
In the new post, Rivera, 39, will help define and craft AOL’s entertainment offering for its narrowband and broadband service. Part of the job will entail leveraging parent AOL Time Warner’s existing assets and “trying to re-invent them, so [the offering is] not just passive, it’s interactive,” he said.
Rivera
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