CHICAGO Colle + McVoy has acquired Mobium Creative Group in a deal that executives said would boost the shop's business-to-business capabilities.
"Our acquisition of Mobium Creative Group creates the most powerful b-to-b agency in Chicago," said Chuck Kushell, chairman of the Minneapolis agency, in a statement. "It has long been our plan to have an agency presence in Chicago, and what better fit than the best-in-class Mobium."
The Chicago-based Mobium will retain its name and will continue to be based in Chicago, Kushell said. The shop's client roster includes CNH, Oce North America, NEC, Mitsubishi and RRD Direct.
Mobium has roughly $30 million in capitalized billings, according to executives. Colle + McVoy bills nearly $210 million.
Terms of the deal were not disclosed. Mobium was previously owned by R.R. Donnelly & Sons Co. in Chicago. Colle + McVoy is owned by Toronto-based MDC Partners.