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NEW YORK The Mobile Marketing Association on Tuesday issued a code of conduct designed to prevent an outbreak of spam, or unwanted commercial messages, on wireless devices.
The MMA is a trade organization that represents advertisers and agencies, among others, such as Carat Interactive, Cingular Wireless and Procter & Gamble that engage in advertising or marketing on mobile devices.
The code of conduct, drafted by the MMA’s Privacy Advisory Committee, touches several industries, including content providers, carriers, technology providers and advertisers.
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