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NEW YORK One in three mobile phone users in the U.S.—or 78 million people—have seen or heard advertising on their phones within the last three months, according to the Mobile Advertising Report, a joint survey conducted by Limbo and GFK/NOP Research.
“The fact that so many people are aware of advertising [on their mobile phones] shows that it’s going to have some sort of real presence in the eyes of the consumer,” said Rob Lawson, CMO, Limbo.
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