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BOSTON — McCarthy Mambro Bertino has been selected for Tweeter’s broadcast creative assignment following a review.
Details were still being worked out at press time and a contract has yet to be signed, a Tweeter representative said.
A radio-based back-to-school campaign will be the first order of business for the Boston agency. Overall spending is approximately $15 million, per CMR, but MMB’s portion of the business is likely to be in the low-to-mid-seven figures. Media chores were not in play and remain with Casey Media, Braintree, Mass.
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