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McCarthy Mambro Ber tino has won the domestic creative account of British footwear com pany Clarks.
The Boston shop will attempt to reposition the conservative Clarks and Bostonian brands through a print campaign that targets style-conscious young adults. The client may spend as much as $10 million in 2003 as it looks to compete against Naturalizer, Nine West and others that have been more aggressive with their promotions, sources said.
MMB won the business following a review that included other, undisclosed smaller and midsize Northeast shops.
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