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McCarthy Mambro Bertino, participating in its first competitive pitch, has reached the final round of the competition for Jiffy Lube’s $18 million advertising account.
The 10-person Boston agency is opposed by the larger, well-established FCB, New York. The pair emerged last week as Publicis & Hal Riney, San Francisco, and Tracy-Locke Partnership, Dallas, were eliminated.
“We have looked at all four groups from a creative standpoint,” said a client representative. “Now what we have to do is look at who’s going to make the best business partner for us.”
The Richards Group, Dallas, the incumbent on the account, did not participate.
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