MMB Has Designs on BU Athletics

BOSTON Boston University’s athletic department, which represents 24 men’s and women’s varsity programs, recently engaged MMB to revitalize various elements of its brand, including logos, IDs and team uniforms.

The Boston-based independent shop is headed by BU alums Fred Bertino, president, and Jamie Mambro, co-creative director, who suggested that their alma mater employ a cohesive, coordinated look that could work on everything from stationery to signage and basketball jerseys. Previously, the school had been using various color schemes and designs across several different logotypes.

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