MMB Goes Digital With N.Y. Outpost

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NEW YORK MMB said it has established a digital practice and opened a New York office to support it.

The Boston-based independent shop hired two RMG Connect executives to build the interactive offering: Edward Logan and David Song, both of whom become managing directors.

Logan was previously a senior partner at WPP Group’s RMG Connect in charge of client services; Song had been RMG Connect’s director of channel planning.

Both Logan and Song will work at the New York office, reporting to MMB president Fred Bertino.

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