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Sports sites, like news and weather sites, are very much dependent on offline events. Nascar.com, for instance, saw its numbers double around the time of racing legend Dale Earnhardt’s death.
The same dynamic holds true this week for mlb.com, the official site of Major League Baseball, which on Tuesday will hold its annual mid-season All-Star game. According to Nielsen NetRatings, more than 1.2 million visitors went to mlb.com for the week ending July 1, mostly to cast votes for their favorite players.
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