MLB, Sony Scale Back 'Spider-Man 2' Promotion

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LOS ANGELES Major League Baseball and Sony said they will scale back a June 11-13 promotion for the latter’s Spider-Man 2 movie. The companies no longer intend to decorate bases in ballparks with spiderweb designs. The plan had caused considerable public outcry and debate.

Other elements of the marketing tie-in, such as ads in ballparks and spiderweb logos in on-deck circles, will remain.

On Wednesday, advocacy group Commercial Alert had called for a boycott of Sony products and films as a form of protest.



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