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NEW YORK Major League Baseball and Bank of America today said they have signed a deal making the financial institution the “Official Bank of Baseball.”
Bank of America’s association with MLB includes national agreements with Major League Baseball Properties, Minor League Baseball and Little League Baseball. Financial terms were not disclosed.
Under the agreement with MLBP, which begins immediately and continues through the 2008 season, Bank of America will receive exclusive rights in its category, including the license of intellectual property rights, extensive broadcast and onsite branding opportunities and hospitality at MLB jewel events such as the All-Star Game, the Division Series, the League Championship Series and the World Series.
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