ML Rogers' Smiles Cross Euro Borders

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NEW YORK ML Rogers this week broke its first European work for Chipita that focuses on the Greek bakery’s 7 Days packaged croissants.

Three television spots for the 7 Days “mother brand” feature the Louis Prima recording of the standard, “When You’re Smiling,” and show the baked goods bringing people together.

In one spot, a young man and an old man arrive at a kiosk at the same time and each buys a 7 Days croissant.



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