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NEW YORK ML Rogers said it has been hired to provide advertising for Morning Song, a unit of agency client Scotts Miracle-Gro.
Scotts acquired Morning Song, a manufacturer of wild birdseed, last November.
The account was awarded based on ML Rogers’ existing relationship with Scotts; there was no incumbent and no review. The agency’s first work for the client will include television, radio, print and nontraditional efforts. The launch date has not been finalized.
“ML Rogers has an excellent track record of creating advertising that leverages growth for us.
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