M/J Counts the Many Ways of Whataburger

DALLAS McGar-
rah/Jessee’s new image campaign for Whataburger touts the restaurant’s made-to-order heritage by promoting the 36,864 different ways a customer can order a burger, the agency said.

Created by the Austin, Texas, shop, television and radio ads for the “Out-Whataburgered” effort broke last week in select markets of Arizona, New Mexico, Oklahoma, Texas, Arkansas, Louisiana, Mississippi, Alabama, Georgia and Florida. New in-store promotions such as menu boards and point-of-purchase displays will also focus on Whataburger’s unique ordering system.

“We