M/J Bags Messages for Whataburger

DALLAS McGarrah/Jessee has developed a series of 15-second television ads and print pieces for Texas-based hamburger chain Whataburger built on an extensive brand-building plan launched in early 2004, the independent ad agency said.

One spot, titled “Drive Home,” promotes the fast-food chain’s proprietary ketchup served in plastic tubs, making it easier to dip French fries while sitting in your car, the agency said. The shop also created a tray liner in honor of the ketchup, “because the king of condiments deserves more than a squeeze packet.”