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A new Web site has debuted that further seeks to blur the line between content and advertising.
The appropriately named themixture.com, which launched this month, is the brainchild of James Danziger, former Vanity Fair features editor and current owner of James Danziger Gallery in New York and online store artland.com. Danziger’s idea behind the new initiative: to create a Web site that incorporates streaming media and interactivity with regular feature stories.
There are two columns on the site—one for editorial, the other for advertising.
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