Mixed Signals In Mass. Media

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

P>
Pity the poor Massachusetts Department of Public Health and the Greater Boston Convention and Visitors Bureau.
Just as the former is poised to launch an ad campaign from Boston agency Geovision promoting abstinence from sexual activity, the latter starts handing out brochures containing the toll-free number of a racy chat line.
Complaints began pouring into the visitors bureau from tourists who dialed the number only to be connected to an Oregon-based phone sex line. A recording urges callers to use their credit cards to talk to “the naughtiest girls around.”


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in