Mitsubishi Rides the Line

LOS ANGELES Mitsubishi Motors North America marks its 25 years in the United States in a commercial from Omnicom Group’s BBDO that breaks today, according to the agency.

The spot starts with a stroboscopic effect of the white line on a highway and runs rapid fire through eras of Mitsubishi production models, street teams and racing vehicles. Voiceover: “It’s been 25 years . . . since we first made our mark in America. Twenty-five years of building a buzz, of turning drivers into fanatics.”