Mitsubishi 'Prefers' Sawyer

Best known for its business advertising prowess, Sawyer Riley Compton here is targeting consumers with a national cable TV launch for Mitsubishi Wireless Communications’ new Personal Communication Services (PCS) phone.
The client said the project’s budget is less than $2 million.
MWC, located in Duluth, Ga., was formed two years ago when two separate Mitsubishi business units merged, said Lou Anne Rossi, marketing communications specialist for the client.
Mitsubishi’s product is a digital PCS phone dubbed G100. The phone boasts six lines of type for messages and an extra-long battery life.
SRC is in the final stages of completing a G100 introductory commercial.