Mitsubishi Electric Reviews

Mitsubishi Electric America has kicked off a search for a new agency to handle its estimated $2-3 million account.
Skip Pile, president of Pile and Co. in Boston, is heading up the review on behalf of the Cypress, Calif.-based electronics client.
The account encompasses corporate business-to-business advertising for all the company’s divisions except TV, according to Donnelle Koselka, the client’s manager of corporate communications. Some of the company’s 11 divisions–which market electronics equipment ranging from televisions to notebook computers to sewing machines–use their own agencies, which may be invited to pitch the corporate account, Koselka said.