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LOS ANGELES Mitsubishi Motors North America will back what it calls its “industry-leading warranty” with a multi-channel TV component that breaks today, said a company marketing executive.
“The best-backed car in the world claim is actually the umbrella beneath which we will differentiate the brand,” said Ian Beavis, senior vice president of marketing at Mitsubishi. “More than that, it is part of the fabric of the life of this company going forward.”
Beavis said the commercial, by Interpublic Group’s Deutsch/LA, Marina del Rey, Calif.,
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