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LOS ANGELES Playing off the tagline of Deutsch/LA’s cliffhanger “See What Happens” efforts, Mitsubishi Motors will detour from network TV with a 10-city ride-and-drive program called “Feel What Happens,” said Ian Beavis, client senior vice president of marketing.
“We’re working with AMCI, who did the testing used in our commercials, putting drivers in Galants and Endeavors and taking them through the same tests,” said Beavis, noting the program begins in late July in as-yet-undetermined cities.
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