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Mitchell Becomes Principal at Woodbine

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Woodbine vice president and director of account development Peter Mitchell has become a principal at the agency. Mitchell joined the Winston-Salem, N.C., shop two years ago following a brief stint as executive vice president and director of account management at Mullen, then Long Haymes Carr. Previously, he worked at Saatchi & Saatchi Worldwide in New York on the General Mills, Procter & Gamble and Reynolds Metals accounts. At Woodbine, Mitchell handles the shop's Piedmont Federal Savings & Loan, Blue Rhino Corp., Carolina Donor Services and the North Carolina School of the Arts accounts.